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From channel integration to platform integration : capabilities required in hospitality
Bahar, Varqa Shamsi; Nenonen, Suvi; Starr, Richard G., Jr. - In: Industrial marketing management : the international … 94 (2021), pp. 19-40
Persistent link: https://www.econbiz.de/10012513126
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Is your industrial marketing work working? : developing a composite index of market change
Nenonen, Suvi; Storbacka, Kaj; Frethey-Bentham, Catherine - In: Industrial marketing management : the international … 80 (2019), pp. 251-265
Persistent link: https://www.econbiz.de/10012064449
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Learning with the market : facilitating market innovation
Storbacka, Kaj; Nenonen, Suvi - In: Industrial marketing management : the international … 44 (2015), pp. 73-82
Persistent link: https://www.econbiz.de/10010481964
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Driving shareholder value with customer asset management : moving beyond customer lifetime value
Nenonen, Suvi; Storbacka, Kaj - In: Industrial marketing management : the international … 52 (2016), pp. 140-150
Persistent link: https://www.econbiz.de/10011447505
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Scripting markets : from value propositions to market propositions
Storbacka, Kaj; Nenonen, Suvi - In: Industrial marketing management : the international … 40 (2011) 2, pp. 255-266
Persistent link: https://www.econbiz.de/10008934045
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Solution business models : transformation along four continua
Storbacka, Kaj; Windahl, Charlotta; Nenonen, Suvi; … - In: Industrial marketing management : the international … 42 (2013) 5, pp. 705-716
Persistent link: https://www.econbiz.de/10010211439
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Value propositions as market-shaping devices : a qualitative comparative analysis
Nenonen, Suvi; Storbacka, Kaj; Sklyar, Alexey; Frow, Pennie - In: Industrial marketing management : the international … 87 (2020), pp. 276-290
Persistent link: https://www.econbiz.de/10012285185
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Don't adapt, shape! : use the crisis to shape your minimum viable system : and the wider market
Nenonen, Suvi; Storbacka, Kaj - In: Industrial marketing management : the international … 88 (2020), pp. 265-271
Persistent link: https://www.econbiz.de/10012285364
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Crowdfunding networks : structure, dynamics and critical capabilities
Fehrer, Julia; Nenonen, Suvi - In: Industrial marketing management : the international … 88 (2020), pp. 449-464
Persistent link: https://www.econbiz.de/10012285386
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Networks, ecosystems, fields, market systems? : making sense of the business environment
Möller, K. E. Kristian; Nenonen, Suvi; Storbacka, Kaj - In: Industrial marketing management : the international … 90 (2020), pp. 380-399
Persistent link: https://www.econbiz.de/10012322102