Driving shareholder value with customer asset management : moving beyond customer lifetime value
Year of publication: |
2016
|
---|---|
Authors: | Nenonen, Suvi ; Storbacka, Kaj |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 52.2016, p. 140-150
|
Subject: | Customer asset management | Customer lifetime value | Customer equity | Shareholder value | Customer portfolio | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Shareholder Value | Portfolio-Management | Portfolio selection |
-
Management of customer assets for increased value capture in business markets
Nenonen, Suvi, (2014)
-
Valuing subscription-based businesses using publicly disclosed customer data
McCarthy, Daniel M., (2017)
-
Impact of corporate social performance on shareholder value
Armoti, Ayman Mustafa Al, (2023)
- More ...
-
Finding market focus for solution business development
Nenonen, Suvi, (2013)
-
Finding market focus for solution business development
Nenonen, Suvi, (2013)
-
Shaping service ecosystems : exploring the dark side of agency
Mele, Cristina, (2018)
- More ...