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Enlightening the dynamic capabilities of design thinking in fostering digital transformation
Magistretti, Stefano; Pham, Cristina Tu Anh; Dell'Era, … - In: Industrial marketing management : the international … 97 (2021), pp. 59-70
Persistent link: https://www.econbiz.de/10013206307
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Inscribing value on business model innovations : insights from industrial projects commercializing disruptive digital innovations
Simmons, Geoffrey; Palmer, Mark; Truong, Yann - In: Industrial marketing management : the international … 42 (2013) 5, pp. 744-754
Persistent link: https://www.econbiz.de/10010211329
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Industrial innovation management in the age of digital transformation : the risk of too strong selling capabilities
Endres, Herbert; Auburger, Julia; Helm, Roland - In: Industrial marketing management : the international … 117 (2024), pp. 371-385
Persistent link: https://www.econbiz.de/10014531642
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Does market orientation promote enterprise digital innovation? : based on the survey data of China's digital core industries
Zhao, Yinyin; Peng, Benhong; Iqbal, Kashif; Wan, Anxia - In: Industrial marketing management : the international … 109 (2023), pp. 135-145
Persistent link: https://www.econbiz.de/10014282231
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Flipping the odds of AI-driven open innovation : the effectiveness of partner trustworthiness in counteracting interorganizational knowledge hiding
Arias-Pérez, José; Huynh, Thanh - In: Industrial marketing management : the international … 111 (2023), pp. 30-40
Persistent link: https://www.econbiz.de/10014369273
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Managing digitization of industrial incumbents through innovation-oriented leadership
Moschko, Lukas; Blazevic, Vera - In: Industrial marketing management : the international … 113 (2023), pp. 232-242
Persistent link: https://www.econbiz.de/10014433588
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Industrial service innovation : exploring the transformation process to digital servitization in industrial goods companies
Soellner, Stephan; Helm, Roland; Klee, Patrick; Endres, … - In: Industrial marketing management : the international … 117 (2024), pp. 288-303
Persistent link: https://www.econbiz.de/10014531341
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Creating value in servitization through digital service innovations
Raddats, Chris; Naik, Parikshit; Bigdeli, Ali Ziaee - In: Industrial marketing management : the international … 104 (2022), pp. 1-13
Persistent link: https://www.econbiz.de/10013326912
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Maximizing buyer-supplier relationships in the Digital Era : concept and research agenda
Obal, Michael; Lancioni, Richard A. - In: Industrial marketing management : the international … 42 (2013) 6, pp. 851-854
Persistent link: https://www.econbiz.de/10010211269
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Unravelling the internal and external drivers of digital servitization : a dynamic capabilities and contingency perspective on firm strategy
Coreynen, Wim; Matthyssens, Paul; Vanderstraeten, Johanna; … - In: Industrial marketing management : the international … 89 (2020), pp. 265-277
Persistent link: https://www.econbiz.de/10012290051