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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
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Marketing management
249
Marketingmanagement
249
Business-to-business marketing
178
B-to-B-Marketing
177
Lieferantenmanagement
146
Supplier relationship management
146
Consumer behaviour
124
Konsumentenverhalten
124
Beziehungsmarketing
111
Relationship marketing
111
Brand management
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Markenführung
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51
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51
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49
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24
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22
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22
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Lindgreen, Adam
11
Di Benedetto, C. Anthony
9
Christodoulides, George
8
Terho, Harri
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Mohan, Mayoor
5
O'Cass, Aron
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Parvinen, Petri
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Yan, Ruiliang
5
Agnihotri, Raj
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Akter, Shahriar
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Brown, Brian P.
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Casidy, Riza
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Eggert, Andreas
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Gupta, Suraksha
4
Jaakkola, Elina
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Keränen, Joona
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Kindström, Daniel
4
Kleinaltenkamp, Michael
4
Kumar, V.
4
Markovic, Stefan
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Morgan, Robert
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Möller, K. E. Kristian
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Nyadzayo, Munyaradzi W.
4
Paswan, Audhesh
4
Rahman, Mahabubur
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Ritter, Thomas
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Sarin, Shikhar
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Singh, Jaywant
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Ulaga, Wolfgang
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Beverland, Michael B.
3
Blankson, Charles
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Bush, Alan J.
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Cao, Guangming
3
Cartwright, Severina
3
Cova, Bernard
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Dwivedi, Yogesh Kumar
3
Ewing, Michael
3
Haas, Alexander
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Hani, Umme
3
Ind, Nicholas
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
2,520
Journal of retailing and consumer services
2,026
SpringerLink / Bücher
794
International journal of hospitality management
788
Psychology & marketing
779
International journal of consumer studies
777
The journal of brand management : an international journal
696
Journal of consumer research : JCR ; an interdisciplinary bimonthly
617
NBER working paper series
551
European journal of marketing : EJM
534
European Journal of Marketing
509
The journal of product & brand management
509
Journal of marketing management : MM
477
Working paper / National Bureau of Economic Research, Inc.
457
Asia Pacific journal of marketing and logistics
451
Journal of advertising research
446
Journal of marketing communications
445
Journal of marketing research : JMR
425
Journal of the Academy of Marketing Science
421
Management science : journal of the Institute for Operations Research and the Management Sciences
418
Journal of marketing
413
Journal of strategic marketing
411
Tourism management : research, policies, practice
410
Journal of Consumer Marketing
409
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
408
NBER Working Paper
407
Journal of travel and tourism marketing
403
Marketing intelligence & planning
397
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
373
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
366
Journal of Product & Brand Management
362
Marketing letters : a journal of research in marketing
359
Journal of retailing
346
Journal of international consumer marketing
344
Cogent business & management
337
Journal of fashion marketing and management
325
International journal of retail & distribution management
321
Journal of consumer behaviour : an international research review
314
The journal of consumer marketing
311
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ECONIS (ZBW)
439
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439
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1
Unlocking the link between relationship duration and product de-listing in retail channels : the role of market orientation and brand diffusion
Gölgeci, Ismail
;
Malagueno, Ricardo
;
Fearne, Andrew P.
- In:
Industrial marketing management : the international …
95
(
2021
),
pp. 5-16
Persistent link: https://www.econbiz.de/10012588287
Saved in:
2
Market orientation, positioning strategy and brand performance
Iyer, Pramod
;
Davari, Arezoo
;
Zolfagharian, Mohammadali
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 16-29
Persistent link: https://www.econbiz.de/10012107673
Saved in:
3
Green brand identity and B2B channel partners' tactical green marketing orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
4
Building industrial brand equity by leveraging firm capabilities and co-creating value with customers
Zhang, Jing
;
Jiang, Yanxin
;
Shabbir, Rizwan
;
Du, Mingfei
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 47-58
Persistent link: https://www.econbiz.de/10011422733
Saved in:
5
Relationship quality as a resource to build industrial brand equity when products are uncertain and future-based
Marquardt, Adam J.
- In:
Industrial marketing management : the international …
42
(
2013
)
8
,
pp. 1386-1397
Persistent link: https://www.econbiz.de/10010227736
Saved in:
6
The effects of an articulated customer value proposition (CVP) on promotional expense, brand investment and firm performance in B2B markets : a text based analysis
Mishra, Sagarika
;
Ewing, Michael
;
Pitt, Leyland F.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 264-275
Persistent link: https://www.econbiz.de/10012285184
Saved in:
7
Push and pull strategies by component suppliers when OEMs can produce the component in-house : the roles of branding in a supply chain
Zhang, Chuang
;
Fang, Dalu
;
Yang, Xiaotong
;
Zhang, Xubing
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 99-111
Persistent link: https://www.econbiz.de/10011887289
Saved in:
8
Use of celebrity and non-celebrity persons in B2B advertisements : effects on attention, recall, and hedonic and utilitarian attitudes
Ferguson, Jodie L.
;
Mohan, Mayoor
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 594-604
Persistent link: https://www.econbiz.de/10012291393
Saved in:
9
Antecedents and consequences of the quality of e-customer-to-customer interactions in B2B communities
Bruhn, Manfred
;
Schnebelen, Stefanie
;
Schäfer, Daniela B.
- In:
Industrial marketing management : the international …
43
(
2014
)
1
,
pp. 164-176
Persistent link: https://www.econbiz.de/10010359357
Saved in:
10
Franchisee-based brand equity : the role of brand relationship quality and brand citizenship behavior
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
;
Ewing, …
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 163-174
Persistent link: https://www.econbiz.de/10011447509
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