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Organizational culture and coopetition : an exploratory study of the features, models and role in the Polish aviation ondustry
Klimas, Patrycja - In: Industrial marketing management : the international … 53 (2016), pp. 91-102
Persistent link: https://www.econbiz.de/10011448087
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Adversarial service networks : a study of service firms' response to manufacturer-led servitization in aviation
Wirths, Oliver; Tóth, Zsófia; Diaz Ruiz, Carlos A. - In: Industrial marketing management : the international … 119 (2024), pp. 162-177
Persistent link: https://www.econbiz.de/10014555742
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Avoiding crisis-driven business failure through digital dynamic capabilities. B2B distribution firms during the COVID-19 and beyond
Zia, Najam ul; Shamim, Saqib; Zeng, Jing; Awan, Usama; … - In: Industrial marketing management : the international … 113 (2023), pp. 14-29
Persistent link: https://www.econbiz.de/10014433594
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Et-Moone and marketing relationship governance : the effect of digital transformation and ICT during the COVID-19 pandemic
Alalwan, Ali Abdallah; Baabdullah, Abdullah Mohammed; … - In: Industrial marketing management : the international … 98 (2021), pp. 241-254
Persistent link: https://www.econbiz.de/10013206369
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Digital enablement and its role in internal branding : a case study of HUANYI travel agency
Li, Chunqing; Guo, Shuojia; Cao, Li; Li, Jie - In: Industrial marketing management : the international … 72 (2018), pp. 152-160
Persistent link: https://www.econbiz.de/10011887319
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In anticipation of a downturn : the role of impression management in buffering against failure
Lan, Hao; Sheng, Jie - In: Industrial marketing management : the international … 115 (2023), pp. 355-367
Persistent link: https://www.econbiz.de/10014455117
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Managing the sales force through the unexpected exogenous COVID-19 crisis
Hartmann, Nathaniel N.; Lussier, Bruno - In: Industrial marketing management : the international … 88 (2020), pp. 101-111
Persistent link: https://www.econbiz.de/10012285340
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Coopetition and COVID-19 : collaborative business-to-business marketing strategies in a pandemic crisis
Crick, James M.; Crick, Dave - In: Industrial marketing management : the international … 88 (2020), pp. 206-213
Persistent link: https://www.econbiz.de/10012285357
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Using design thinking to respond to crises : B2B lessons from the 2020 COVID-19 pandemic
Cankurtaran, Pinar; Beverland, Michael B. - In: Industrial marketing management : the international … 88 (2020), pp. 255-260
Persistent link: https://www.econbiz.de/10012285362
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"Can we build it? Yes, we can!" : complexities of resource re-deployment to fight pandemic.
Elsahn, Ziad; Siedlok, Frank - In: Industrial marketing management : the international … 93 (2021), pp. 191-207
Persistent link: https://www.econbiz.de/10012501908