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Building industrial brand equity by leveraging firm capabilities and co-creating value with customers
Zhang, Jing; Jiang, Yanxin; Shabbir, Rizwan; Du, Mingfei - In: Industrial marketing management : the international … 51 (2015), pp. 47-58
Persistent link: https://www.econbiz.de/10011422733
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Managing salespeople strategically when promoting new products : incorporating market orientation into a sales management control framework
Chen, Annie Huiling; Peng, Norman; Hung, Kuang-Peng - In: Industrial marketing management : the international … 51 (2015), pp. 141-149
Persistent link: https://www.econbiz.de/10011422801
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Dual capabilities and organizational learning in new product market performance
Chen, Haowen; Li, Yuan; Liu, Yi - In: Industrial marketing management : the international … 46 (2015), pp. 204-213
Persistent link: https://www.econbiz.de/10011286957
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Is the value created necessarily associated with money? : on the connections between an innovation process and its monetary dimension ; the case of Solibro's thin-film solar cells
Perna, Andrea; Baraldi, Enrico; Waluszewski, Alexandra - In: Industrial marketing management : the international … 46 (2015), pp. 108-121
Persistent link: https://www.econbiz.de/10011286973
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Marketing capability, organizational adaptation and new product development performance
Mu, Jifeng - In: Industrial marketing management : the international … 49 (2015), pp. 151-166
Persistent link: https://www.econbiz.de/10011374565
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Governance of supplier collaboration in technologically uncertain NPD projects
Melander, Lisa; Lakemond, Nicolette - In: Industrial marketing management : the international … 49 (2015), pp. 116-127
Persistent link: https://www.econbiz.de/10011374579
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Examining the new product innovation : performance relationship ; optimizing the role of individual-level creativity and attention-to-detail
Sok, Phyra; O'Cass, Aron - In: Industrial marketing management : the international … 47 (2015), pp. 156-165
Persistent link: https://www.econbiz.de/10011313549
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Managing salespeople strategically when promoting new products : incorporating market orientation into a sales management control framework
Chen, Annie Huiling; Peng, Norman; Hung, Huang-Peng - In: Industrial marketing management : the international … 47 (2015), pp. 147-155
Persistent link: https://www.econbiz.de/10011313551
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Special section on Knowledge management and innovation in industrial markets
Martín de Castro, Gregorio (contributor) - In: Industrial marketing management : the international … 47 (2015), pp. 75-146
Persistent link: https://www.econbiz.de/10011313552
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Knowledge management and innovation in knowledge-based and high-tech industrial markets : the role of openness and absorptive capacity
Martín de Castro, Gregorio - In: Industrial marketing management : the international … 47 (2015), pp. 143-146
Persistent link: https://www.econbiz.de/10011313554