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Toward a framework for mixed-gender selling teams and the impact of increased female presence on team performance : thought development and propositions
Shoreibah, Ream A.; Marshall, Greg W.; Gassenheimer, Jule B. - In: Industrial marketing management : the international … 77 (2019), pp. 4-12
Persistent link: https://www.econbiz.de/10012004132
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How to manage innovation processes in extensive networks : a longitudinal study
Aarikka-Stenroos, Leena; Jaakkola, Elina; Harrison, Debbie - In: Industrial marketing management : the international … 67 (2017), pp. 88-105
Persistent link: https://www.econbiz.de/10011822031
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The role of top management teams' functional background diversity in firms' coopetitive behavior
Krieweth, Carolin; Guragata-Balasa, Patricia; Greven, … - In: Industrial marketing management : the international … 117 (2024), pp. 275-287
Persistent link: https://www.econbiz.de/10014531338
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Service inside : the impact of ingredient service branding on quality perceptions and behavioral intentions
Helm, Sabrina V.; Özergin, Berrin - In: Industrial marketing management : the international … 50 (2015), pp. 142-149
Persistent link: https://www.econbiz.de/10011411720
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The effects of service supply on perceived value proposition under different levels of customer involvement
Song, Hua; Cadeaux, Jack; Yu, Kangkang - In: Industrial marketing management : the international … 54 (2016), pp. 116-128
Persistent link: https://www.econbiz.de/10011478737
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Do professional service firms benefit from customer and supplier collaborations in competitive, turbulent environments?
Heirati, Nima; O'Cass, Aron; Schoefer, Klaus; Siahtiri, Vida - In: Industrial marketing management : the international … 55 (2016), pp. 50-58
Persistent link: https://www.econbiz.de/10011503610
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Developing the concept of life-cycle service offering
Rabetino, Rodrigo; Kohtamäki, Marko; Lehtonen, Heini; … - In: Industrial marketing management : the international … 49 (2015), pp. 53-66
Persistent link: https://www.econbiz.de/10011373947
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Success factors of service networks in the context of servitization : development and verification of an impact model
Weigel, Sabrina; Hadwich, Karsten - In: Industrial marketing management : the international … 74 (2018), pp. 254-275
Persistent link: https://www.econbiz.de/10011942369
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Special issue on critical issues in industrial and business-to-business services
O'Cass, Aron; Wetzels, Martin - In: Industrial marketing management : the international … 78 (2019), pp. 1-5
Persistent link: https://www.econbiz.de/10012026074
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Drivers and outcomes of relationship quality with professional service firms : an SME owner-manager perspective
Casidy, Riza; Nyadzayo, Munyaradzi - In: Industrial marketing management : the international … 78 (2019), pp. 27-42
Persistent link: https://www.econbiz.de/10012026090