The effects of service supply on perceived value proposition under different levels of customer involvement
Year of publication: |
April 2016
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Authors: | Song, Hua ; Cadeaux, Jack ; Yu, Kangkang |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 54.2016, p. 116-128
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Subject: | Product-centric service supply | Knowledge-centric service supply | Customer perceived value | Customer involvement | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Dienstleistungssektor | Service industry |
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