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Special issue on critical issues in industrial and business-to-business services
O'Cass, Aron; Wetzels, Martin - In: Industrial marketing management : the international … 78 (2019), pp. 1-5
Persistent link: https://www.econbiz.de/10012026074
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Take it or leave it : using regulatory fit theory to understand reward redemption in channel reward programs
Keeling, Debbie Isobel; Daryanto, Ahmad; Ruyter, Ko de; … - In: Industrial marketing management : the international … 42 (2013) 8, pp. 1345-1356
Persistent link: https://www.econbiz.de/10010227743
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Decomposing the effect of supplier development on relationship benefits : the role of relational capital
Blonska, Agnieszka; Storey, Chris; Rozemeijer, Frank; … - In: Industrial marketing management : the international … 42 (2013) 8, pp. 1295-1306
Persistent link: https://www.econbiz.de/10010227754
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You've lost that learning feeling : drivers and drawbacks of channel partner disengagement with sales training
Satornino, Cinthia B.; Pelser, Jan; Wetzels, Martin; … - In: Industrial marketing management : the international … 113 (2023), pp. 258-276
Persistent link: https://www.econbiz.de/10014433589
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Conceptualizing and Isolating Cultural Differences in Performance Data in International High-Tech Industrial Markets
van Birgelen, Marcel; de Ruyter, Ko; Wetzels, Martin - In: Industrial marketing management : the international … 30 (2001) 1, pp. 23-36
Persistent link: https://www.econbiz.de/10006280443
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Conceptualizing and Isolating Cultural Differences in Performance Data in International High-Tech Industrial Markets
van Birgelen, Marcel; de Ruyter, Ko; Wetzels, Martin - In: Industrial marketing management : the international … 30 (2000) 1, pp. 23-36
Persistent link: https://www.econbiz.de/10006282088