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Role of big data and social media analytics for business to business sustainability : a participatory web context
Sivarajah, Uthayasankar; Irani, Zahir; Gupta, Suraksha; … - In: Industrial marketing management : the international … 86 (2020), pp. 163-179
Persistent link: https://www.econbiz.de/10012212455
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A paradox approach to sustainable product-service systems
Hahn, Tobias; Pinkse, Jonatan - In: Industrial marketing management : the international … 105 (2022), pp. 182-189
Persistent link: https://www.econbiz.de/10013494052
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Stakeholder theory and practice in Europe and North America: the key to success lies in a marketing approach
Jurgens, Michele; Berthon, Pierre R.; Papania, Lisa; … - In: Industrial marketing management : the international … 39 (2010) 5, pp. 769-775
Persistent link: https://www.econbiz.de/10008737507
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Inter-organizational meets inter-personal: an exploratory study of social capital processes in relationships between Northern European and ethnic Chinese firms
Ramström, Joachim - In: Industrial marketing management : the international … 37 (2008) 5, pp. 502-512
Persistent link: https://www.econbiz.de/10003736663
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The internationalisation from a network perspective : a longitudinal study
Fletcher, Richard - In: Industrial marketing management : the international … 37 (2008) 8, pp. 953-964
Persistent link: https://www.econbiz.de/10003793440
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A sensemaking perspective on network pictures
Colville, Ian; Pye, Annie - In: Industrial marketing management : the international … 39 (2010) 3, pp. 372-380
Persistent link: https://www.econbiz.de/10003976401
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Is the value created necessarily associated with money? : on the connections between an innovation process and its monetary dimension ; the case of Solibro's thin-film solar cells
Perna, Andrea; Baraldi, Enrico; Waluszewski, Alexandra - In: Industrial marketing management : the international … 46 (2015), pp. 108-121
Persistent link: https://www.econbiz.de/10011286973
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Normal vs. spectacular science : the IMP Group and BtoB marketing
Cova, Bernard; Pardo, Catherine; Salle, Robert; … - In: Industrial marketing management : the international … 49 (2015), pp. 80-83
Persistent link: https://www.econbiz.de/10011373945
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Caught in the middle : buying from markets and selling to networks
Abrahamsen, Morten H.; Håkansson, Håkan - In: Industrial marketing management : the international … 49 (2015), pp. 4-14
Persistent link: https://www.econbiz.de/10011373956
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The roles of money and business deals in network structures
Håkansson, Håkan; Olsen, Per Ingvar - In: Industrial marketing management : the international … 45 (2015), pp. 207-217
Persistent link: https://www.econbiz.de/10010530552