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The effectiveness of combining online and print advertisements : is the whole better than the individual parts?
Wakolbinger, Lea M.; Denk, Michaela; Oberecker, Klaus - In: Journal of advertising research 49 (2009) 3, pp. 360-372
Persistent link: https://www.econbiz.de/10003900861
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Creative and interactive media use by agencies : engaging an IMC media palette for implementing advertising campaigns
Sasser, Sheila L.; Koslow, Scott; Riordan, Edward A. - In: Journal of advertising research 47 (2007) 3, pp. 237-256
Persistent link: https://www.econbiz.de/10003610513
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Do measures of media engagement correlate with product purchase likelihood?
Kilger, Max; Romer, Ellen - In: Journal of advertising research 47 (2007) 3, pp. 313-325
Persistent link: https://www.econbiz.de/10003611046
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Mixed-media modeling may help optimize campaign recognition and brand interest : how to apply the "mixture-amount modeling" method to cross-platform effectiveness measurement
Aleksandrovs, Leonids; Goos, Peter; Dens, Nathalie; … - In: Journal of advertising research 55 (2015) 4, pp. 443-457
Persistent link: https://www.econbiz.de/10011429184
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Uses and misuses of online-survey panels in digital research : digging past the surface
Fulgoni, Gian - In: Journal of advertising research 54 (2014) 2, pp. 133-137
Persistent link: https://www.econbiz.de/10010383796
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Chip design in China and India : multinationals, industry structure and development outcomes in the integrated circuit industry
Fuller, Douglas B. - In: Technological forecasting & social change : an … 81 (2014), pp. 1-10
Persistent link: https://www.econbiz.de/10010403291
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The emergence of "zygotics" : using science fiction to examine the future of design prototyping
Grimshaw, Paul; Burgess, Thomas F. - In: Technological forecasting & social change : an … 84 (2014), pp. 5-14
Persistent link: https://www.econbiz.de/10010405545
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Shaping future : adapting design know-how to reorient innovation towards public preferences
Heidingsfelder, Marie; Kimpel, Kora; Best, Kathinka Linnea - In: Technological forecasting & social change : an … 101 (2015), pp. 291-298
Persistent link: https://www.econbiz.de/10011571933
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When the sky is the limit on scale : from temporal to multiplicative scaling in process-based technologies
Lehrer, Mark; Banerjee, Preeta M.; Wang, Kim - In: Technological forecasting & social change : an … 117 (2017), pp. 151-159
Persistent link: https://www.econbiz.de/10011882861
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Designing mobile technology for elderly : a theoretical overview
Iancu, Ioana; Iancu, Bogdan - In: Technological forecasting & social change : an … 155 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012236431