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The attitudes of middle class versus upper class male and female consumers regarding the effectiveness of celebrity endorsers
Premeaux, Shane R. - In: Journal of promotion management : JPM 15 (2009) 1/2, pp. 2-21
Persistent link: https://www.econbiz.de/10003884503
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Endorser weight and perceptions of brand attitude and intent to purchase
Westover, Michael Lea; Randle, Quint - In: Journal of promotion management : JPM 15 (2009) 1/2, pp. 57-73
Persistent link: https://www.econbiz.de/10003884506
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The depiction of female models in sport television commercials in the United States by degree of slenderness : an appraisal
Peterson, Robin T.; Xu, Bing; Limbu, Yam - In: Journal of promotion management : JPM 15 (2009) 1/2, pp. 184-203
Persistent link: https://www.econbiz.de/10003884538
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Toward a model to enhance synergy of out-of-home advertising media integration strategies
Roux, Amarentia Thérèse; Van der Waldt, De la Rey - In: Journal of promotion management : JPM 22 (2016) 3, pp. 386-402
Persistent link: https://www.econbiz.de/10011532981
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Advertising decision makers' and consumers' perceptions of media substitutability
Golob, Urša; Podnar, Klement - In: Journal of promotion management : JPM 21 (2015) 6, pp. 798-816
Persistent link: https://www.econbiz.de/10011433666
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Understanding and classifying the role of design demonstrators in scientific exploration
Moultrie, James - In: Technovation : the international journal of … 43/44 (2015), pp. 1-16
Persistent link: https://www.econbiz.de/10011563519
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Chip design in China and India : multinationals, industry structure and development outcomes in the integrated circuit industry
Fuller, Douglas B. - In: Technological forecasting & social change : an … 81 (2014), pp. 1-10
Persistent link: https://www.econbiz.de/10010403291
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The emergence of "zygotics" : using science fiction to examine the future of design prototyping
Grimshaw, Paul; Burgess, Thomas F. - In: Technological forecasting & social change : an … 84 (2014), pp. 5-14
Persistent link: https://www.econbiz.de/10010405545
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Designing for a living? : income determinants among firm founders in the Dutch design sector
Vankan, Arthur; Frenken, Koen; Castaldi, Carolina - In: Industry and innovation 21 (2014) 2, pp. 117-140
Persistent link: https://www.econbiz.de/10010487233
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Exploring the relationship between types of family involvement and collaborative innovation in design-intensive firms: insights from two leading players in the furniture industry
Magistretti, Stefano; Dell'Era, Claudio; De Massis, Alfredo - In: Industry and innovation 26 (2019) 10, pp. 1121-1151
Persistent link: https://www.econbiz.de/10012286194