//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Impact of virtual brand experi...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Online retailing
114
Online-Handel
114
Consumer behaviour
112
Konsumentenverhalten
112
E-commerce
98
Electronic Commerce
98
Internet marketing
91
Online-Marketing
91
Social Web
84
Social web
84
Viral marketing
39
Virales Marketing
39
Website
28
Beziehungsmarketing
27
Relationship marketing
27
Confidence
21
Vertrauen
21
Experiment
18
Social network
16
Soziales Netzwerk
16
Virtual reality
16
Virtuelle Realität
16
Internet
15
Personalization
14
Customer satisfaction
13
Kundenzufriedenheit
13
Advertising effects
12
Personalisierung
12
Social media
12
Werbewirkung
12
China
11
Brand management
10
Einzelhandel
10
Information technology
10
Informationstechnik
10
Innovation
10
Markenführung
10
Retail trade
10
Data Mining
9
Data mining
9
more ...
less ...
Online availability
All
Undetermined
144
Type of publication
All
Article
227
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
228
Aufsatz in Zeitschrift
228
Case study
1
Conference paper
1
Fallstudie
1
Konferenzbeitrag
1
Konferenzschrift
1
more ...
less ...
Language
All
English
228
Author
All
Benitez, Jose
6
Li, Yung-Ming
4
Chang, Hsin Hsin
3
Cheung, Christy M. K.
3
Huang, Wayne W.
3
Li, Dahui
3
Lin, Lien-Fa
3
Lu, Yaobin
3
Ou, Carol X. J.
3
Pan, Shan L.
3
Sia, Choon Ling
3
Turel, Ofir
3
Verhagen, Tibert
3
Warkentin, Merrill
3
Wu, Ji
3
Ba, Sulin
2
Barnes, Stuart J.
2
Bose, Indranil
2
Cao, Huanhuan
2
Castillo, Ana
2
Chan, Tommy K. H.
2
Chau, Patrick Y. K.
2
Chen, Jing Elaine
2
Chen, Yang
2
Cheung, Waiman
2
Chung, Namho
2
Cui, Xiling
2
Cyr, Dianne J.
2
Davison, Robert M.
2
Dieck, M. Claudia tom
2
Dolen, Willemijn M. van
2
Dong, John Qi
2
Grover, Varun
2
Guo, Zixiu
2
Head, Milena
2
Hua, Zhongsheng
2
Krasonikolakis, Ioannis
2
Lai, Cheng-Yang
2
Lee, Kun Chang
2
Lee, Zach W. Y.
2
more ...
less ...
Institution
All
Pacific Asia Conference on Information Systems <2019, Xian>
1
Published in...
All
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Journal of business research : JBR
1,121
Journal of retailing and consumer services
815
SpringerLink / Bücher
473
The journal of brand management : an international journal
376
Psychology & marketing
360
The journal of product & brand management
347
Journal of advertising research
346
Journal of marketing communications
293
International journal of internet marketing and advertising : IJIMA
269
Journal of advertising : official publication of the American Academy of Advertising
269
International journal of advertising : the quarterly review of marketing communications
259
Electronic commerce research
256
International journal of advertising : the review of marketing communications
255
Tourism management : research, policies, practice
236
International journal of hospitality management
227
Springer eBook Collection
222
Industrial marketing management : the international journal for industrial and high-tech firms
221
Journal of internet commerce
218
Management science : journal of the Institute for Operations Research and the Management Sciences
216
Asia Pacific journal of marketing and logistics
207
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
207
European journal of marketing : EJM
204
Information systems research : ISR
197
International journal of electronic marketing and retailing : IJEMR
192
Journal of travel and tourism marketing
187
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
186
Journal of promotion management : JPM
182
Technological forecasting & social change : an international journal
181
Cogent business & management
170
Journal of promotion management : innovations in planning and applied research
165
Journal of marketing
161
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
160
Journal of electronic commerce research : JECR
159
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
157
International journal of business information systems : IJBIS
153
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
153
NBER working paper series
153
Journal of marketing management : MM
152
Marketing intelligence & planning
152
more ...
less ...
Source
All
ECONIS (ZBW)
228
Showing
1
-
10
of
228
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effects of review spam in a firm-initiated virtual brand community : evidence from smartphone customers
Feng, Nan
;
Su, Zhenjing
;
Li, Dahui
;
Zheng, Chundong
; …
- In:
Information & management : the internat. journal of …
55
(
2018
)
8
,
pp. 1061-1070
Persistent link: https://www.econbiz.de/10011947025
Saved in:
2
Do virtual goods entice more online donations? : perspectives of mental imagery and project appeal
Zheng, Chundong
;
Cao, Yanan
;
Wu, Yi
;
Yu, Jie
- In:
Information & management : the internat. journal of …
60
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014303333
Saved in:
3
No trespassing : exploring privacy boundaries in personalized advertisement and its effects on ad attitude and purchase intentions on social media
Zhu, Yu-Qian
;
Kanjanamekanant, Kritsapas
- In:
Information & management : the internat. journal of …
58
(
2021
)
2
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012494918
Saved in:
4
Using the elaboration likelihood model to examine online persuasion through website design
Cyr, Dianne J.
;
Head, Milena
;
Lim, Eric
;
Stibe, Agnis
- In:
Information & management : the internat. journal of …
55
(
2018
)
7
,
pp. 807-821
Persistent link: https://www.econbiz.de/10011931547
Saved in:
5
Applying flow theory to booking experiences : an integrated model in an online service context
Bilgihan, Anil
;
Nusair, Khaldoon
;
Okumus, Fevzi
; …
- In:
Information & management : the internat. journal of …
52
(
2015
)
6
,
pp. 668-678
Persistent link: https://www.econbiz.de/10011376411
Saved in:
6
Community engagement and online word of mouth : an empirical investigation
Wu, Ji
;
Fan, Shaokun
;
Zhao, J. Leon
- In:
Information & management : the internat. journal of …
55
(
2018
)
2
,
pp. 258-270
Persistent link: https://www.econbiz.de/10011813613
Saved in:
7
Catch them all : impacts of location-based augmented reality mobile applications on local businesses
Zhang, Yuan
;
Zhang, Jie Jennifer
- In:
Information & management : the internat. journal of …
58
(
2021
)
8
,
pp. 1-17
Persistent link: https://www.econbiz.de/10013192041
Saved in:
8
Purchase behavior in virtual worlds : an empirical investigation in Second Life
Guo, Yue
;
Barnes, Stuart
- In:
Information & management : the internat. journal of …
48
(
2011
)
7
,
pp. 303-312
Persistent link: https://www.econbiz.de/10009389597
Saved in:
9
Does "being there" matter? : the impact of web-based and virtual world's shopping experiences on consumer purchase attitudes
Baker, Elizabeth White
;
Hubona, Geoffrey S.
;
Srite, Mark
- In:
Information & management : the internat. journal of …
56
(
2019
)
7
,
pp. 1-14
Persistent link: https://www.econbiz.de/10012109452
Saved in:
10
A social endorsing mechanism for target advertisement diffusion
Lin, Lien-Fa
;
Li, Yung-Ming
;
Wu, Wen-Hsiang
- In:
Information & management : the internat. journal of …
52
(
2015
)
8
,
pp. 982-997
Persistent link: https://www.econbiz.de/10011416917
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->