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Can consumers be persuaded on brand microblogs? : an empirical study
Zhang, Kem Z. K.; Barnes, Stuart J.; Zhao, Sesia J.; … - In: Information & management : the internat. journal of … 55 (2018) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10011813442
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How social-media-enabled co-creation between customers and the firm drives business value? : the perspective of organizational learning and social capital
Zhang, Hong; Gupta, Sumeet; Sun, Wei; Zou, Yi - In: Information & management : the internat. journal of … 57 (2020) 3, pp. 1-17
Persistent link: https://www.econbiz.de/10012249160
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What motivates customers to participate in social commerce? : the impact of technological environments and virtual customer experiences
Zhang, Hong; Lu, Yaobin; Gupta, Sumeet; Zhao, Ling - In: Information & management : the internat. journal of … 51 (2014) 8, pp. 1017-1030
Persistent link: https://www.econbiz.de/10010466480
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The impacts of technological environments and co-creation experiences on customer participation
Zhang, Hong; Lu, Yaobin; Wang, Bin; Wu, Sibin - In: Information & management : the internat. journal of … 52 (2015) 4, pp. 468-482
Persistent link: https://www.econbiz.de/10011312048