Narrow search
Showing 1 - 5 of 5
Cover Image
Advertising pricing models in media markets : lump-sum versus per-consumer charges
Dietl, Helmut; Lang, Markus; Lin, Panlang - In: Information economics and policy : IEP 25 (2013) 4, pp. 257-271
Persistent link: https://www.econbiz.de/10010338328
Cover Image
Audience characteristics and the price of advertising in a circulation industry : evidence from US magazines
Depken, Craig A. - In: Information economics and policy : IEP 16 (2004) 2, pp. 179-196
Persistent link: https://www.econbiz.de/10002101670
Cover Image
Internet use, competition, and geographical rescoping in Yellow Pages advertising
Chiou, Lesley; Kafali, E. Nilay; Rysman, Marc - In: Information economics and policy : IEP 52 (2020)
Persistent link: https://www.econbiz.de/10012502287
Cover Image
Business models for streaming platforms : content acquisition, advertising and users
Carroni, Elias; Paolini, Dimitri - In: Information economics and policy : IEP 52 (2020)
Persistent link: https://www.econbiz.de/10012502290
Cover Image
Behavior-based pricing under imperfectly informed consumers
Esteves, Rosa-Branca; Cerqueira, Sofia - In: Information economics and policy : IEP 40 (2017), pp. 60-70
Persistent link: https://www.econbiz.de/10011821139