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~isPartOf:"Information economics and policy : IEP"
~subject:"Pricing strategy"
~subject:"Social Web"
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Information economics and policy : IEP
International journal of advertising : the review of marketing communications
47
European journal of operational research : EJOR
24
Journal of business research : JBR
24
Journal of promotion management : innovations in planning and applied research
22
International journal of internet marketing and advertising : IJIMA
21
Journal of retailing and consumer services
17
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Journal of advertising research
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Psychology & marketing
11
CESifo working papers
10
International journal of advertising : the quarterly review of marketing communications
10
International journal of industrial organization
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
International journal of production economics
9
Journal of current issues and research in advertising
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
International journal of electronic commerce : IJEC
8
Journal of advertising
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of marketing
8
Journal of marketing communications
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Technological forecasting & social change : an international journal
8
Discussion papers / CEPR
7
Young consumers : insight and ideas for responsible marketers
7
Cogent business & management
6
Economics letters
6
International journal of production research
6
Journal of economic dynamics & control
6
Discussion paper / Center for Economic Research, Tilburg University
5
European journal of marketing : EJM
5
International journal of electronic marketing and retailing : IJEMR
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International journal of market research
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Journal of economics & management strategy : JEMS
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Journal of electronic commerce research : JECR
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Journal of internet commerce
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Journal of marketing management : MM
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Journal of revenue and pricing management
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1
Advertising pricing models in media markets : lump-sum versus per-consumer charges
Dietl, Helmut
;
Lang, Markus
;
Lin, Panlang
- In:
Information economics and policy : IEP
25
(
2013
)
4
,
pp. 257-271
Persistent link: https://www.econbiz.de/10010338328
Saved in:
2
Audience characteristics and the price of advertising in a circulation industry : evidence from US magazines
Depken, Craig A.
- In:
Information economics and policy : IEP
16
(
2004
)
2
,
pp. 179-196
Persistent link: https://www.econbiz.de/10002101670
Saved in:
3
Internet use, competition, and geographical rescoping in Yellow Pages advertising
Chiou, Lesley
;
Kafali, E. Nilay
;
Rysman, Marc
- In:
Information economics and policy : IEP
52
(
2020
)
Persistent link: https://www.econbiz.de/10012502287
Saved in:
4
Business models for streaming platforms : content acquisition, advertising and users
Carroni, Elias
;
Paolini, Dimitri
- In:
Information economics and policy : IEP
52
(
2020
)
Persistent link: https://www.econbiz.de/10012502290
Saved in:
5
Behavior-based pricing under imperfectly informed consumers
Esteves, Rosa-Branca
;
Cerqueira, Sofia
- In:
Information economics and policy : IEP
40
(
2017
),
pp. 60-70
Persistent link: https://www.econbiz.de/10011821139
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