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~isPartOf:"Information systems research : ISR"
~isPartOf:"Journal of business research : JBR"
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A dual model of product involvement for effective virtual reality : the roles of imagination, co-creation, telepresence, and interactivity
Cowan, Kirsten
;
Ketron, Seth
- In:
Journal of business research : JBR
100
(
2019
),
pp. 483-492
Persistent link: https://www.econbiz.de/10012023994
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Perception is reality... : how digital retail environments influence brand perceptions through presence
Cowan, Kirsten
;
Spielmann, Nathalie
;
Horn, Esther
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 86-96
Persistent link: https://www.econbiz.de/10012430468
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