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Social Web
149
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Internet marketing
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Online-Marketing
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social media
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Viral marketing
34
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Qiu, Liangfei
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Information systems research : ISR
Journal of business research : JBR
464
Journal of retailing and consumer services
268
Technological forecasting & social change : an international journal
243
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
SpringerLink / Bücher
181
International journal of internet marketing and advertising : IJIMA
166
Journal of management information systems : JMIS
125
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
119
Tourism management : research, policies, practice
119
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
118
Industrial marketing management : the international journal for industrial and high-tech firms
95
Psychology & marketing
95
Business horizons
94
International journal of business information systems : IJBIS
93
International journal of hospitality management
93
Electronic commerce research
91
International journal of advertising : the review of marketing communications
89
Journal of marketing communications
86
Management science : journal of the Institute for Operations Research and the Management Sciences
85
Springer eBook Collection
85
Journal of internet commerce
78
Management information systems : mis quarterly
77
International journal of networking and virtual organisations : IJNVO
76
Journal of promotion management : innovations in planning and applied research
75
International journal of electronic marketing and retailing : IJEMR
72
Journal of travel and tourism marketing
72
Journal of marketing management : MM
71
Cogent business & management
68
The journal of brand management : an international journal
68
The journal of product & brand management
68
Journal of information & knowledge management : JIKM
67
International journal of electronic commerce : IJEC
66
International journal of technology marketing : IJTMkt
66
Journal of marketing
66
Journal of electronic commerce research : JECR
65
Journal of advertising research
63
CESifo working papers
60
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
60
Journal of marketing management : JMM ; journal of the Academy of Marketing
58
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ECONIS (ZBW)
151
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1
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10
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151
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1
Seizing the commuting moment : contextual targeting based on mobile transportation apps
Ghose, Anindya
;
Kwon, Hyeokkoo Eric
;
Lee, Dongwon
;
O, …
- In:
Information systems research : ISR
30
(
2019
)
1
,
pp. 154-174
Persistent link: https://www.econbiz.de/10012038214
Saved in:
2
Contemporaneous and delayed sales impact of location-based mobile promotions
Fang, Zheng
;
Gu, Bin
;
Luo, Xueming
;
Xu, Yunjie
- In:
Information systems research : ISR
26
(
2015
)
3
,
pp. 552-564
Persistent link: https://www.econbiz.de/10011372835
Saved in:
3
The interplay between digital and social networks
Agarwal, Ritu
;
Gupta, Anil K.
;
Kraut, Robert E.
- In:
Information systems research : ISR
19
(
2008
)
3
,
pp. 243-252
Persistent link: https://www.econbiz.de/10003771572
Saved in:
4
Casting the net : a multimodal network perspective on user-system interactions
Kane, Gerald C.
;
Alavi, Maryam
- In:
Information systems research : ISR
19
(
2008
)
3
,
pp. 253-272
Persistent link: https://www.econbiz.de/10003771576
Saved in:
5
The effects of the social structure of digital networks on viral marketing performance
Bampo, Mauro
;
Ewing, Michael
;
Mather, Dineli R.
; …
- In:
Information systems research : ISR
19
(
2008
)
3
,
pp. 273-290
Persistent link: https://www.econbiz.de/10003771589
Saved in:
6
Examining the relationship between reviews and sales : the role of reviewer identity disclosure in electronic markets
Forman, Christopher
;
Ghose, Anindya
;
Wiesenfeld, Batia
- In:
Information systems research : ISR
19
(
2008
)
3
,
pp. 291-313
Persistent link: https://www.econbiz.de/10003771596
Saved in:
7
Social capital and knowledge integration in digitally enabled teams
Robert, Lionel P.
;
Dennis, Alan R.
;
Ahuja, Manju K.
- In:
Information systems research : ISR
19
(
2008
)
3
,
pp. 314-334
Persistent link: https://www.econbiz.de/10003771600
Saved in:
8
Emergence of new project teams from open source software developer networks : impact of prior collaboration ties
Hahn, Jungpil
;
Moon, Jae Yun
;
Zhang, Chen
- In:
Information systems research : ISR
19
(
2008
)
3
,
pp. 369-391
Persistent link: https://www.econbiz.de/10003771614
Saved in:
9
Social networks and the diffusion of user-generated content : evidence from YouTube
Susarla, Anjana
;
Oh, Jeong-ha
;
Tan, Yong
- In:
Information systems research : ISR
23
(
2012
)
1
,
pp. 23-41
Persistent link: https://www.econbiz.de/10009522282
Saved in:
10
The impact of external word-of-mouth sources on retailer sales of high-involvement products
Gu, Bin
;
Park, Jaehong
;
Konana, Prabhudev
- In:
Information systems research : ISR
23
(
2012
)
1
,
pp. 182-196
Persistent link: https://www.econbiz.de/10009522766
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