Narrow search
Showing 1 - 4 of 4
Cover Image
Examining the impact of television-program-induced emotions on online word-of-mouth toward television advertising
Nian, Tingting; Hu, Yuheng; Chen, Cheng - In: Information systems research : ISR 32 (2021) 2, pp. 605-632
Persistent link: https://www.econbiz.de/10012599905
Cover Image
Examining the relationship between reviews and sales : the role of reviewer identity disclosure in electronic markets
Forman, Christopher; Ghose, Anindya; Wiesenfeld, Batia - In: Information systems research : ISR 19 (2008) 3, pp. 291-313
Persistent link: https://www.econbiz.de/10003771596
Cover Image
The impact of external word-of-mouth sources on retailer sales of high-involvement products
Gu, Bin; Park, Jaehong; Konana, Prabhudev - In: Information systems research : ISR 23 (2012) 1, pp. 182-196
Persistent link: https://www.econbiz.de/10009522766
Cover Image
Self-selection and information role of online product reviews
Li, Xinxin; Hitt, Lorin M. - In: Information systems research : ISR 19 (2008) 4, pp. 456-474
Persistent link: https://www.econbiz.de/10003800797