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Overcoming resistance to adopt innovations : softening innovation resistance through trusting beliefs
Nysveen, Herbjørn; Kristensson, Per - In: Innovating for trust, (pp. 339-352). 2017
Persistent link: https://www.econbiz.de/10011707226
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Why customers do and do not switch
Kristensson, Per; Nysveen, Herbjørn; Thorbjørnsen, Helge - In: Innovating for trust, (pp. 353-371). 2017
Persistent link: https://www.econbiz.de/10011707229