Artusi, Federico; Bellini, Emilio - In: Innovation: organization & management : IOM 24 (2022) 3, pp. 433-458
capture the mechanisms and practices that emerged in an in-depth case study of a radical service innovation anchored in a new … market vision. Our findings show that frontline employee engagement in the innovation process has to be triggered by managers … proactive behaviour, institutionalising the new practices that ultimately lead to radical service innovation. This study …
