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The next frontier of the pricing profession
Mitchell, Kevin - In: Innovation in pricing : contemporary theories and best …, (pp. 403-409). 2013
Persistent link: https://www.econbiz.de/10009628006
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Applying consumer psychology to software pricing
Jalora, Anshu - In: Innovation in pricing : contemporary theories and best …, (pp. 393-400). 2013
Persistent link: https://www.econbiz.de/10009628007
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Research on odd prices : dead end or field of potential innovation?
Balan, Carmen - In: Innovation in pricing : contemporary theories and best …, (pp. 376-392). 2013
Persistent link: https://www.econbiz.de/10009628008
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Behavioral aspects of pricing
Lowe, Ben; Lowe, Julian F.; Lynch, David - In: Innovation in pricing : contemporary theories and best …, (pp. 357-375). 2013
Persistent link: https://www.econbiz.de/10009628009
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Implementing effective pricing strategies : tools for tracking prices
Coppoolse, Richard - In: Innovation in pricing : contemporary theories and best …, (pp. 310-322). 2013
Persistent link: https://www.econbiz.de/10009628012
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Value : distilling the essence
Macdivitt, Harry - In: Innovation in pricing : contemporary theories and best …, (pp. 273-287). 2013
Persistent link: https://www.econbiz.de/10009628015
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A zero-based approach to the pricing strategy
Bedotto, Roberto - In: Innovation in pricing : contemporary theories and best …, (pp. 245-252). 2013
Persistent link: https://www.econbiz.de/10009628017
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Pricing strategies for recessionary times
Resende, Fernando - In: Innovation in pricing : contemporary theories and best …, (pp. 241-244). 2013
Persistent link: https://www.econbiz.de/10009628018
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Creating and communicating customer value : how companies can set premium prices that customers are willing to pay
Snelgrove, Todd - In: Innovation in pricing : contemporary theories and best …, (pp. 228-240). 2013
Persistent link: https://www.econbiz.de/10009628019
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Busting the four fatal myths in pricing
Hyde, Nelson - In: Innovation in pricing : contemporary theories and best …, (pp. 217-227). 2013
Persistent link: https://www.econbiz.de/10009628020