Research on odd prices : dead end or field of potential innovation?
Year of publication: |
2013
|
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Authors: | Balan, Carmen |
Published in: |
Innovation in pricing : contemporary theories and best practices. - London [u.a.] : Routledge, ISBN 978-0-415-52161-1. - 2013, p. 376-392
|
Subject: | Preismanagement | Pricing strategy | Preistheorie | Price theory |
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