Purpose of this paper is to offer a pragmatic tool for management and marketing practitioners in small businesses. The name of the tool is Prioritized Action for Marketing Improvements (PAMI). This work gives an overview of marketing and strategy processes in small businesses and a brief...

In the time of globalization, countries, regions and cities which want to take position on the tourist market or to attract investors are faced with increasing competition. Often different counties and cities offer similar investment opportunities, the same living standard, cultural and...

Contemporary business environment, characterized mainly by many, frequent and strong changes, creates new challenges that companies must face. Marketing, one of business functions that is among those most exposed to the market, is therefore forced to conduct changes in its own concept. Because...

With the advent of mobile marketing and wide acceptance of the technology among end users through smartphone devices, the conditions are ripe for developing new promotional channels. According to some estimates, smartphone sales have exceeded one billion units, with no signs of slowing down....

As products in many industries are technologically at the same level, their success depends increasingly on design, since functionality and quality are a given. Still, the question remains open how far certain design features influence the perception of a brand. Taking the example of a car...

Along with the entire economy, the wood industry in the Republic of Croatia also has to face strong and numerous competitors, both in the home and foreign markets. Solutions for survival and future development should be sought in market competition. Modern marketing increasingly uses branding as...

In the paste decades, marketing researchers tried to understand and determine the impact of advertising on consumers’ attitude toward products or brands. The starting point into the analysis was that the favorable or unfavorable evaluation of advertisement is transferred or associated with the...