After the United States Western Europe is Latin America’s biggest export market — a market full of opportunities and yet fraught with many difficulties. Sales chances here for Latin America are determined partly by the kind of products It can offer and partly by its marketing operations. It...

The choice to a company among exporting, acquiring other firms, licensing products and services, and entering into strategic alliances with other business firms is often strongly influenced by governmental policies and practices. In turn, companies' responses to such influences have increasing...

The UN Commission on Transnational Corporations which was appointed by ECOSOC will have its next meeting in May. An Intergovernmental Working Group will have held ten sessions by then and present a draft Code of Conduct dealing with transnational corporations. (For a review of the state of...

In the context of the New International Economic Order (NIEO) the developing countries are expressing more and more frequently a wish for stricter control over the multinational enterprises. What should be the features of a Code of Conduct for Multinationals?

While voluntary behavior and social responsibility have so far played a peripheral role in multinational corporations' global strategies, the author argues that the non-market social responsibility dimension will have to be incorporated systematically in management’s forward planning as a...