Gil, Adrian; Nakos, George; Brouthers, Lance Eliot; … - In: International Business Review 15 (2006) 1, pp. 1-13
In this study, we examine the influence of three country-specific strategies (market-seeking, client-following and resource-seeking) on new venture formation decisions for firms entering Central and East Europe. We found that market-seeking and resource-seeking strategies tend to influence...