Calof, Jonathan L.; Beamish, Paul W. - In: International Business Review 4 (1995) 2, pp. 115-131
While much is known about the factors associated with the choice of an individual mode of distribution (e.g. export, sales branch, wholly owned production), we know little about why firms change modes and what explains the pattern of mode change. After interviewing 76 executives from 38 firms...