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Knowledge acquisition and utilization in firms is central to their long-term success. In particular, knowledge acquisition by firms through education has been shown to have a positive impact on productivity and performance. This study focuses on the interest of exporting firms in acquiring...
Persistent link: https://www.econbiz.de/10009213029
This study identifies and examines the extant literature in international relationship marketing. Twenty-four empirical studies that address various aspects of relationship marketing are identified. However, only eight studies were found to explore marketing relationships across national...
Persistent link: https://www.econbiz.de/10009216997