International marketing and the Asia‐Pacific Region
Year of publication: |
2003
|
---|---|
Authors: | Chao, Paul ; Samiee, Saeed ; Sai‐Chung Yip, Leslie |
Published in: |
International Marketing Review. - MCB UP Ltd, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 20.2003, 5, p. 480-492
|
Publisher: |
MCB UP Ltd |
Subject: | Asia‐Pacific | Electronic commerce | Brands | Multinational companies | International marketing |
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