The concept of strategic planning was discussed in various specialty papers that emphasized both the positive consequences of implementing it in private companies and public service units and the factors of influence. This paper recognizes the importance of strategic planning, highlighting the...

Over time, due to changes in the marketing environment, generated by the tightening competition, technological, social and political pressures the companies have adopted a new approach, by which the potential businesses began to be treated as strategic business units. A strategic business unit...