Dentoni, Domenico; Tonsor, Glynn T.; Calantone, Roger J.; … - In: International Food and Agribusiness Management Review 13 (2010) 4
To create and sustain a competitive advantage in markets that increasingly value animal welfare attributes, meat companies need to meet public and private production standards while communicating to final consumers through their brands. Data are collected from a representative sample of 460 U.S....
