This study describes how governance mechanisms were formed that link small-scale apple farmers in China with export markets. These institutional innovations have improved the efficiency of price transmission and generated higher profit margins for various actors in the supply chain, in...

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The EXPO-AM supermarket entered the Rochester, Massachusetts food market using a retailing format that its parent company had used successfully in England where it went under the store banner “Super EU.†This case describes how the concept was developed and implemented in Rochester...

This article addresses the issue of whether different market institutions are accompanied by different degrees of efficiency and symmetry of price transmission between the producer and retail levels. It analyzes hog market institutions as they differ between the North and the South regions of...

This teaching case focuses on the application of decision tools to assist managers making choices in an uncertain business climate. The case considers the difficult task of introducing a new product into the market. Under consideration is a sophisticated, surface-scanning technology that has...

Customer Relationship Management (CRM) has received much attention in the business press as a management process to enhance firm performance. This research highlights differences between groups of respondents who believe their firm's CRM program is performing at a high level, as compared to...

A group of organic agricultural producers facing a strategic decision is featured. If they decide to form an organization to market their produce jointly, they will have to select a distribution channel. This case presents the demand conditions, requirements, advantages, and disadvantages of...