history. This case study examines developments in the production and marketing of this unique product, and the activities of … the marketing cooperative El Tecuán in Guerrero State in this process. …

marketing implications for fed cattle producers are (1) the incentive to market on a grid versus selling fed cattle dressed … weight is lower in the spring relative to the fall; (2) marketing on a grid does reward producers selling high quality steers … when selling high quality cattle on a grid relative to selling at an average price, it is also a riskier marketing option …

selling proposition for each product. Research and promotion effects are attracting interest by other commodity groups. Policy …

positioning and marketing of the Hanwoo beef product. Consumers with medium to high income, married and aged between 30 to 39 …

Strategic marketing issues and challenges face maize seed marketing firms as farmers increasingly adopt hybrid … must develop a marketing plan (marketing strategy and the 4Ps of product, price, place, and promotion) to analyze what each …