FRUCHTER, GILA E.; TAPIERO, CHARLES S. - In: International Game Theory Review (IGTR) 07 (2005) 02, pp. 137-150
We consider a manufacturer's dual distributions channels consisting on the one hand of a virtual (online) channel operated directly by a manufacturer and on the other hand of a real (offline) channel operated by an intermediate retailer. Customers are assumed heterogeneous in their virtual...
