Rahman, Muhammad Sabbir; AbdelFattah, Fadi AbdelMuniem; … - In: International Journal of Academic Research in Business … 4 (2014) 7, pp. 526-543
The purpose of this qualitative research is to explore the role of service quality on customers’ patronage decision of Malaysian health insurance products. Through a critical review of the literature about service quality and customers’ patronage intention this research proposed a...