Keisidou, Elissavet; Sarigiannidis, Lazaros; Maditinos, … - In: International Journal of Bank Marketing 31 (2013) 4, pp. 259-288
Purpose – The present paper is an attempt to provide a holistic approach of the Greek banking sector and how it operates. Design/methodology/approach – A survey was carried out in the banking sector of Greece in order to gather information regarding customer satisfaction and loyalty, while...