Tam, Carlos; Oliveira, Tiago - In: International Journal of Bank Marketing 34 (2016) 4, pp. 434-457
on the task-technology fit (TTF) theory, which integrates elements of task and technology characteristics, technology … the proposed framework construct relationships. Findings – The results reveal that TTF and usage are important precedents … highlights the TTF model to understand the determinants that influence the individual performance of m-banking, and whether or …