Narrow search
Showing 1 - 3 of 3
Cover Image
Consumer adoption of m-banking: a behavioral reasoning theory perspective
Gupta, Anil; Arora, Neelika - In: International Journal of Bank Marketing 35 (2017) 4, pp. 733-747
Purpose The purpose of this paper is to examine the relative influence of “reasons for” and “reasons against” adoption of mobile banking (m-banking) among Indian consumers. Design/methodology/approach Using the framework of behavioral reasoning theory (BRT), hypothesized relationships...
Persistent link: https://www.econbiz.de/10014761139
Cover Image
Investigating the factors influencing the adoption of m-banking: a cross cultural study
Mortimer, Gary; Neale, Larry; Hasan, Syed Fazal E; … - In: International Journal of Bank Marketing 33 (2015) 4, pp. 545-570
Purpose – Little is known about the adoption of mobile banking technologies in emerging Asian economies. The purpose of this paper is to empirically examine the motivators that influence a consumer’s intentions to use mobile banking. Design/methodology/approach – A web-based survey was...
Persistent link: https://www.econbiz.de/10014760879
Cover Image
Performance impact of mobile banking: using the task-technology fit (TTF) approach
Tam, Carlos; Oliveira, Tiago - In: International Journal of Bank Marketing 34 (2016) 4, pp. 434-457
on the task-technology fit (TTF) theory, which integrates elements of task and technology characteristics, technology … the proposed framework construct relationships. Findings – The results reveal that TTF and usage are important precedents … highlights the TTF model to understand the determinants that influence the individual performance of m-banking, and whether or …
Persistent link: https://www.econbiz.de/10014761134