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Koku, Paul Sergius; Jagpal, Sharan - In: International Journal of Bank Marketing 33 (2015) 5, pp. 592-604

. Social implications – The consequent improvement of the financial conditions of the working poor improves society in general …. Originality/value – To the best of the knowledge, this is the first marketing paper that has proposed a structural framework to …

Persistent link: https://www.econbiz.de/10014761131

Measuring perceived service quality using integrated conjoint experiments

Oppewal, Harmen; Vriens, Marco - In: International Journal of Bank Marketing 18 (2000) 4, pp. 154-169

Proposes the use of integrated conjoint experiments to measure perceived service quality. It also demonstrates the process of modelling the hierarchical relations between operationally defined service attributes, strategically relevant service dimensions, and overall preference for banks or...

Persistent link: https://www.econbiz.de/10014759712

Marketing OTC equity derivatives: the role of relationships

Tyler, Katherine; Stanley, Edmund - In: International Journal of Bank Marketing 20 (2002) 2, pp. 67-75

. This paper was significant for two reasons. It was the first article to consider the marketing of these important financial … relationship paradigm continues to be relevant, and indeed inherent, to over‐the‐counter derivative exchange. …

Persistent link: https://www.econbiz.de/10014759754

A Delphi study of the drivers and inhibitors of Internet banking

Bradley, Laura; Stewart, Kate - In: International Journal of Bank Marketing 20 (2002) 6, pp. 250-260

Although Internet banking is a growing phenomenon, the underlying factors driving and inhibiting its diffusion are not well understood. This paper presents empirical research that investigated the factors driving and inhibiting Internet banking. The main component of the research was a Delphi...

Persistent link: https://www.econbiz.de/10014759767

The communication of social responsibility by US banks

Peterson, Robin T.; Hermans, Charles M. - In: International Journal of Bank Marketing 22 (2004) 3, pp. 199-211

This article presents a longitudinal study of social responsibility themes in US bank advertising for the years 1992, 1997 and 2002. Content analysis is used to examine television commercials for socially responsible advertisements. Findings indicate that the communication of social...

Persistent link: https://www.econbiz.de/10014759814

Factors in gaining compliance toward an acceptable level of personal unsecured debt

Dellande, Stephanie; Saporoschenko, Andrew - In: International Journal of Bank Marketing 22 (2004) 4, pp. 279-290

marketers in the USA and the UK, where bank credit cards are a key element of many bank marketing programs. A key contribution …

Persistent link: https://www.econbiz.de/10014759818

Evaluating the efficacy of credit card regulation

Braunsberger, Karin; Lucas, Laurie A.; Roach, Dave - In: International Journal of Bank Marketing 23 (2005) 3, pp. 237-254

Purpose – In the USA, the Federal Reserve Board (FRB) has adopted a final rule amending the Truth in Lending Act's Regulation Z, effective October 1, 2001. The present study aims to use the elaboration likelihood model to explore how consumers might respond to the revised credit card...

Persistent link: https://www.econbiz.de/10014759843

Behavioural economics and financial services marketing: a review

Chuah, Swee‐Hoon; Devlin, James - In: International Journal of Bank Marketing 29 (2011) 6, pp. 456-469

study and practice of marketing. The purpose of this paper is to provide a detailed analysis of how such insights help … enhance understanding of aspects of marketing and consumer behaviour in financial services markets. Design … marketing of financial services, policymakers in the financial services domain, third sector agencies seeking to foster greater …

Persistent link: https://www.econbiz.de/10014760025

Determinants of digitally instigated insurance relationships

Gidhagen, Mikael; Gebert Persson, Sabine - In: International Journal of Bank Marketing 29 (2011) 7, pp. 517-534

Purpose – The purpose of this paper is to develop a conceptual model for explaining insurance customers' intentions towards using the internet as a channel for communication and interaction with insurance companies by integrating Technology Acceptance Model (TAM) and trust....

Persistent link: https://www.econbiz.de/10014760029

An empirical inquiry into marketing Islamic mortgages in the UK

Tameme, Mohammed; Asutay, Mehmet - In: International Journal of Bank Marketing 30 (2012) 3, pp. 150-167

Purpose – This paper aims to explore public perceptions on marketing‐related issues of Islamic mortgages, which can … help to identify the contents of the best marketing strategies for financial institutions wishing to promote Islamic … products and services to non‐Muslims as well if effective and sound marketing strategies are implemented. Research limitations …

Persistent link: https://www.econbiz.de/10014760039

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