The communication of social responsibility by US banks
Year of publication: |
2004
|
---|---|
Authors: | Peterson, Robin T. ; Hermans, Charles M. |
Published in: |
International Journal of Bank Marketing. - Emerald Group Publishing Limited, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 22.2004, 3, p. 199-211
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Banks | Marketing | Social responsibility | Ethics | Advertising |
-
Claude, Andreani Jean, (2008)
-
Advertising to children and social responsibility
Preston, Chris, (2005)
-
Taking the guesswork out of responsible marketing
Acuff, Dan, (2005)
- More ...
-
The marketing of body image : a cross-cultural comparison of gender effects in the US and China
Parker, R. Stephen, (2008)
-
Information source usage in teen apparel purchases : China, Japan and the Unites States
Schaefer, Allen D., (2009)
-
Ethnocentrism and its effect on the Chinese consumer : a threat to foreign goods?
Parker, R. Stephen, (2011)
- More ...