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This special issue will explore a wide range of issues, from the emerging opportunities and challenges of MMORPGs, the new media industries, emerging technologies and applications and new Challenges in e-Government and e-Public services, to using e-Business to facilitate regional economic...
Persistent link: https://www.econbiz.de/10011946271
This paper is intended to provide an overview of the key issues that emerged from the presentations and discussion of a successful workshop organised by the British Academy of Management (BAM) e-Business & e-Government Special Interest Group at Newcastle University Business School on 9-10...
Persistent link: https://www.econbiz.de/10011946272
This special issue was born from a Workshop organized by the e-Business & e-Government Special Interest Group of the British Academy of Management (BAM), held on the 3rd-4th May at Brunel University Business School in London. The central theme of the workshop was on the relationship between...
Persistent link: https://www.econbiz.de/10011946280
The rapid diffusion of the Internet and the emergence of various social constructs facilitated by Internet technologies are changing the drivers that define how marketing techniques are developed and refined. This paper identifies critical factors for viral marketing, an Internet-based...
Persistent link: https://www.econbiz.de/10011946286