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~isPartOf:"International Journal of Consumer Studies"
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International Journal of Consumer Studies
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of business research : JBR
4
International journal of advertising : the quarterly review of marketing communications
3
Journal of consumer affairs : official publication of the American Council on Consumer Interests
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Journal of marketing education : JME
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Psychology & Marketing
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Psychology & marketing
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The journal of product & brand management
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Business horizons
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Journal of Research in Interactive Marketing
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Journal of marketing management : MM
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Journal of retailing
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Journal of the Academy of Marketing Science
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Marketing letters : a journal of research in marketing
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Online consumer behavior : theory and research in social media, advertising, and e-tail
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Services marketing quarterly
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International journal of consumer studies
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of current issues and research in advertising
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Journal of financial services marketing : JFSM
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Marketing and humanity : discourses in the real world
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The journal of brand management : an international journal
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Brand communities : A literature review and future research agendas using TCCM approach
Roy Bhattacharjee, Debashree
;
Pradhan, Debasis
;
Swani, Kunal
- In:
International Journal of Consumer Studies
46
(
2021
)
1
,
pp. 3-28
Persistent link: https://www.econbiz.de/10012809726
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