Purpose: This paper aims to demonstrate how hospitality management research could benefit from the propositional style of theorizing, and how this approach could expand the scope of research in the discipline. Design/methodology/approach: Developing new theories could provide unique insights...

Purpose – This study attempts to examine customers' perceived value of hotel loyalty programs, to identify the relationship between perceived program value and active loyalty, and to examine the effect of perceived program value in determining customers' active loyalty....

Purpose: With the advent of the smart home, where connectivity is facilitated by the internet of things, the provision of guest technologies in hotel service delivery has acquired greater significance. This ubiquity of technology implies that hotels need to view their technological offerings as...

Purpose: Coopetition is the simultaneous cooperation and competition among firms operating in a specific market. It is particularly relevant in tourism where many competing suppliers (hotels in this case) contribute to the facilitation and delivery of the tourism product, i.e. the destination....

Purpose – This study's goal is to examine how an intensified room rate signal affects customers' perceptions, their propensity to book, and consequently hotels' revenue maximization. Design/methodology/approach – Subjects were asked to assess quality, sellout risk and the likelihood of...

Purpose – This study aims to explore booking behavior in an online experiment where the time before the date of stay was controlled for and where action and perceptions were recorded. Design/methodology/approach – An initial pool of 302 students enrolled in various undergraduate and graduate...

Purpose – This paper aims to improve the accuracy of hotel daily occupancy forecasts – an essential element in the revenue management cycle – by proposing and testing a novel approach. The authors add the hotel competitive-set’s predicted occupancy as an input of the individual property...