Hotel loyalty programs: how valuable is valuable enough?
Year of publication: |
2014
|
---|---|
Authors: | (Karen) Xie, Lijia ; Chen, Chih-Chien |
Published in: |
International Journal of Contemporary Hospitality Management. - Emerald Group Publishing Limited, ISSN 1757-1049, ZDB-ID 2028752-5. - Vol. 26.2014, 1, p. 107-129
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Hospitality industry | Active loyalty | Loyalty programs | Perceived program value |
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