Guest history is a valuable service and marketing tool. In particular, it is likely to become a strategic device for …

variables relating to: support policies provided by tourist boards (e.g. in the marketing area, tax exemptions, financing, staff … subsidies, etc.); the development of co‐operative management programmes; and training policies and concern for the protection of …

Purpose This paper, from a marketing and management perspective, aims to review the relevant literature germane to …. Originality/value The paper is the first thorough literature review of gaming research on marketing and management with a focus on … based on the internal link between management and employees, interaction between casino service employees and customers and …

innovation, and to make greater use of Web‐based marketing to improve company performance.  …

This paper presents a marketing perspective that may have considerable relevance within niche markets that are served … such products can be effectively positioned through semiotic marketing strategies. Emergent strategies are presented in a …

asset value and the management of marketing and operations can be the key to success of branded hotels. A model has been …

This article considers recent developments in the ownership and structure of the licensed trade in the UK. A marketing …