Many lodging operators in the USA might intuitively, or through long experience, be aware of the more important socio‐demographic market segments of their business. This research quantifies the significance and the contribution of such market segments to aggregate lodging demand in the USA....

Analyses the variety of loyalty programmes that exist within the UK corporate hotel sector. A literature review leads to the proposition that in order to be cost‐effective in stimulating repeat business, loyalty programmes should reflect the business environment in which they operate. Loyalty...

Purpose – The paper sets out to analyses the approach of Southern Italian regions in the way they are developing different types of tourist products. Design/methodology/approach – In an attempt to measure tour operator preferences that impact the offer features, the tour operators' profiles...

Purpose – The purpose of the paper is to identify the customer profile for the “carryout” segment at all types of restaurants. Design/methodology/approach – Customers at two casual dining restaurants in the suburbs of a second‐tier city in Western Massachusetts were surveyed regarding...

Purpose – The paper seeks to clarify the aesthetic and operational characteristics of UK boutique hotels so as to obtain a clearer definition of boutique hotels. Design/methodology/approach – Since an official list of boutique hotels is not available, the study looked at 15 consortia...

Purpose – The purpose of this paper is to explore the ways in which a transactional marketing approach can generate customer loyalty in a hotel brand. Design/methodology/approach – The paper provides a review of the paradigm shift from transactional marketing to relationship marketing, in...

Purpose – Spas have become increasingly popular with consumers and have emerged as important profit centers for hotels. However, the uniqueness of this market has been largely overlooked in hospitality literature. The purpose of this paper is to fill the research gap by identifying different...

Purpose – The purpose of this paper is to illustrate new methods of examining structural differences among segmented markets beyond comparing merely univariate variable mean scores, so as to help marketers and researchers gain better insights into segment differences for meaningful strategy...

Purpose – Casinos offer a variety of dining experiences to appeal to the tastes of different customers. The aim of this paper is to investigate the indirect impact of dining by restaurant type on gaming by worth segment. Design/methodology/approach – Data from two hotel‐casinos were...

Discusses consumer lifestyle attributes and psychographic data with respect to market segmentation and as systematized by “Eurostyles”. Describes a sample application of a neural etwork model to assist in the transfer of the Eurostyle typology to the USA.