The effect of selected socio‐demographic factors on lodging demand in the USA
Many lodging operators in the USA might intuitively, or through long experience, be aware of the more important socio‐demographic market segments of their business. This research quantifies the significance and the contribution of such market segments to aggregate lodging demand in the USA. Finds that age distribution, income distribution, occupation and gender are the most significant socio‐demographic factors that have an effect on lodging demand. The aggregate lodging demand contribution of specific market segments obtained by combining the above factors pairwise, i.e. age and income, age and occupation, etc. is also discussed in the study.
Year of publication: |
2000
|
---|---|
Authors: | Rao Palakurthi, Radesh ; Parks, Sara J. |
Published in: |
International Journal of Contemporary Hospitality Management. - MCB UP Ltd, ISSN 1757-1049, ZDB-ID 2028752-5. - Vol. 12.2000, 2, p. 135-142
|
Publisher: |
MCB UP Ltd |
Subject: | Hotels | Demand | Demographics | Market segmentation |
Saved in:
Online Resource
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