Gray, Brendan J.; Matear, Sheelagh M.; Matheson, Philip K. - In: International Journal of Contemporary Hospitality Management 12 (2000) 3, pp. 149-155
The aim of this article is to identify company characteristics which are linked to improved performance in hospitality firms. It compares the levels of market orientation and other company characteristics, including corporate culture, innovation procedures, use of information technology and...
