Disseminating academic research information to marketing practitioners: The receiver's perspective
Year of publication: |
2005
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Authors: | Gray, Brendan J. ; Ottesen, Geir Grundvåg ; Matear, Sheelagh |
Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 23.2005, 2, p. 124-135
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