Definitions of yield management vary in terms of their content and focus. Develops a “best fit” definition of yield … management of the hotel sector by reviewing the literature in this area and extracting the key words and central meanings used … managers and features of yield management applications promoted through vendors′ sales literature. Together these eight …

development of such a strategy rests with customer relationship management, hotels should identify the most profitable ways to …

bedroom maintenance” and “comfort of mattress and pillow” highly, while accommodation management rated “courteous, polite … items in the survey between what management and guests believed were important, which indicates a lack of understanding by … management. The ramifications for management who do not provide those items important to guests are lower occupancy rates and …

In the general discussion of yield management and its accent on increasing capacity and maximizing revenue, the area of …