S., Sreejesh; Sarkar, Juhi Gahlot; Sarkar, Abhigyan; … - In: International Journal of Contemporary Hospitality Management 31 (2019) 1, pp. 309-329
Purpose: This paper aims to investigate how consumers’ satisfaction and commitment towards hotel brands can be impacted by the consumers’ prevailing brand relationship norms. Design/methodology/approach: Data were collected through experimental design and analysed using MANCOVA, structural...