Consumers' perceived brand aspiration and its impact on intention to pay price premium : moderating role of brand jealousy
Year of publication: |
2015
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Authors: | Sreejesh, S. |
Published in: |
Theoretical economics letters. - Irvine, Calif. : Scientific Research, ISSN 2162-2078, ZDB-ID 2657454-8. - Vol. 5.2015, 2, p. 273-284
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Subject: | Brand Aspiration | Brand Attachment | Brand Commitment | Willingness to Pay Price Premium | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Zahlungsbereitschaftsanalyse | Willingness to pay | Markenimage | Brand image | Markenartikel | Brand | Preismanagement | Pricing strategy |
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