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, customer satisfaction, and corporate reputation to understand how customer perceptions evolve into customer loyalty in the … the variables. Findings – The results reveal that corporate reputation creates loyalty through trust and value, two … effects, is that perceived trust affects customer loyalty through customer satisfaction and that it has a stronger effect than …
Persistent link: https://www.econbiz.de/10014763187
Purpose The purpose of this study is to examine the factors that are likely to influence the loyalty behavior of first … affective evaluation of the visitor experience (visitor satisfaction) before bolstering visitor loyalty. This study also shows … substantial global presence and popularity over the past 40 years. However, guest satisfaction/loyalty studies in this particular …
Persistent link: https://www.econbiz.de/10014764414
and the post-consumption behaviors of satisfaction and loyalty. Design/methodology/approach Accommodation preferences were … dimensions of accommodation preferences, self-image, satisfaction and loyalty. Findings A significant negative relationship was … overall satisfaction and loyalty of guests. Practical implications The results provide hoteliers with significant insights …
Persistent link: https://www.econbiz.de/10014764566
In the preceding article “Consumer research in the restaurant environment, Part 2”, the operationalisation of the theoretical model of dining satisfaction and return patronage ( IJCHM , Vol. 11 No. 6), was developed and described. This was preceded by Part 1 (IJCHM , Vol. 11 No. 5), in which...
Persistent link: https://www.econbiz.de/10014762432
Among all the Asian markets, mainland China was least affected by the economic downturn. It provides a leading source of tourism revenue to Hong Kong. In order to fully capture this market, it is important to satisfy the needs of the mainland Chinese travelers. This study aims to measure the...
Persistent link: https://www.econbiz.de/10014762467
Assesses the perceptions of service quality in China’s hotel industry, from the perspective of both international tourists and hotel managers. A questionnaire was used to survey a sample of 90 hotel managers and 270 international tourists who visited China and stayed at hotels in Beijing,...
Persistent link: https://www.econbiz.de/10014762468
Loyalty of a firm’s customer has been recognised as the dominant factor in a business organization’s success. This … study helps us extend our understanding of the relationship between customer loyalty, customer satisfaction, and image. This … this research is to identify the factors of image and customer satisfaction that are positively related to customer loyalty …
Persistent link: https://www.econbiz.de/10014762469
Develops and implements a method for hotels to identify attributes that will increase customer loyalty. Other hotels … between customer satisfaction and customer loyalty was non‐linear. The authors use the data to develop internal benchmarks for …
Persistent link: https://www.econbiz.de/10014762508
To stay competitive, hotels need to develop a viable customer retention strategy. Since a key to the successful development of such a strategy rests with customer relationship management, hotels should identify the most profitable ways to build and maintain a loyal customer relationship. In an...
Persistent link: https://www.econbiz.de/10014762554
A comparative study was undertaken analysing what accommodation managers and business guests believed were the factors influencing accommodation selection. It was discovered that business guests rated “bathroom and shower quality”, “standard of bedroom maintenance” and “comfort of...
Persistent link: https://www.econbiz.de/10014762556