Chang, Kuo‐Chien - In: International Journal of Contemporary Hospitality Management 25 (2013) 4, pp. 536-557
, customer satisfaction, and corporate reputation to understand how customer perceptions evolve into customer loyalty in the … the variables. Findings – The results reveal that corporate reputation creates loyalty through trust and value, two … effects, is that perceived trust affects customer loyalty through customer satisfaction and that it has a stronger effect than …